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Have you considered the impact that your sign has on your business?
Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence.
Other media require the directed attention of the person receiving the message. Signs, however, can convey a
message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to
your sign in order to derive meaning from its presence.

Signs are one of the most efficient and effective means of communication. Signs help people find you, they
reach people who are passing by your establishment, they present an image of your business. In short, signs
tell people who you are and what you are selling.
Source: U.S. Small Business Administration